Branding Borders, or Something Else

An interesting article on the Border's Business models and other possible models.

I really like some of the thought behind it--but the question is whether or not we have a sufficiently skilled workforce to rise to some of the needs described.

Comments

  1. I used to go to Borders regularly because it had the best selection of new books, CDs, and DVDs around. But, now I haven't been in a Borders for several years because its inventory is no longer the best in town. B&N, although not having a large selection outside of the best sellers, is still better now than Borders.

    There's an independent bookstore still around, although probably not for much longer, that specializes in mysteries, which I visit regularly.

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  2. One comment on the article--that looks like a shift from a merchandising focus to a service focus.

    Few large corporations are flexible enough to change course in a short period of time.

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  3. Dear Fred,

    To your last comment--true--but when you're in a commodities market, one of the things that markets your commodities are the services that you layer around it. Many companies are feeling this painful crunch in business today.

    Shalom,

    Steven

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