Click: The Magic of Instant Connections--Ori Brafman and Rom Brafman
After I completed my review of Sway: The Irresistible Pull of Irrational Behavior , I was offered a review copy of Click:The Magic of Instant Connections , a book about which I had some doubts and reservations because the subject matter wasn't of the same compelling interest (to me) as that of Sway . Nevertheless, I had enjoyed the first book so much, I thought I had nothing to lose and much to gain by taking up the second. And I'm glad that I did. While the subject matter is not of the same caliber of interest as the first, I found myself gradually warming to the premise. More than that, the authors indicated that it was their opinion that these magical connections did not have to be happenstance--that there were circumstances and practices that could help cultivate them. Finally, the magic connections were not all about e-Harmony or e-Chemisty or e-I'm-Desperate-for-Any-Sort-of-Date; indeed, these were in the minority. Most of the "clicks" described were t...