Imagine--Jonah Lehrer
In his third book length publication Jonah Lehrer takes on the world of creativity, innovation, and to some extent imagination--though that is hardly touched upon at all. Leaving the secure ground of neuroscience (particularly in the second half og the book) Lehrer strays into the fields of social psychology and sociology with somewhat mixed results. Perhaps that is only for me. I tend to become quite skeptical when research involves more than empirically verifiable fact and strays off into the territory of group interaction. You can say that something worked, but it seems difficult to pinpoint why that something worked in the particular instance. Taking the well-known example of Pixar, Lehrer (summarizing the work of others, implies that success was largely the result of architecture forcing hallway meetings and interchange. This, in turn, blossomed into some of the wonderful films we see from the studio. If such chance meetings and random conversations were really the breedi